The mobile channel is growing fast!  Read from a selection of interesting facts and figures, studies and articles on mobile.

With the continued rise of smartphones, most retailers are looking for ways to open and realize the full potential of the mobile channel to increase customer engagement, convenience, and loyalty. With some thought, mobile can also aid in customer acquisition and revenue generation...?

[Infographics] When is it vital to have a mobile-optimized site versus a native app? Does one result in a greater ROI? Can a brand remain competitive without investing in a mobile presence...?

Starbucks’ mobile platform builds on the success of the Starbucks Card, which has grown from a popular stored-value card...

As an industry, it has been obvious since the very beginning that digital mobile coupons were not only desirable, but necessary ...

There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click...

Some 14 million mobile users in the US—or 6.2% of the total mobile audience—scanned a QR (Quick Response) or bar code on their mobile device in June 2011, according to data from comScore MobiLens...

I will wager that, if I were to remake the advertisement, mine would be much better and more effective than the original. Here's why...

Questions I often pose to my clients to make sure they understand all the necessary implications for mobile app development...

Mobile phone discount vouchers and iPhone apps look certain to revolutionize the way consumers use discount vouchers in retailing...

QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding...

Mobile campaigns are acutely effective. Where else can marketers engage consumers on a single platform that integrates text messaging, email, web, and social media all on an individual level?....

Mobile campaigns are acutely effective. Where else can marketers engage consumers on a single platform that integrates text messaging, email, web, and social media all on an individual level?....

Wondering how to get started with QR codes? Our guide shows the myriad of marketing applications and how they've been used effectively within campaigns....

The iPhone revolution has finally reached rail travel with the announcement of a pioneering new approach to ticketing from the country's most innovative train operator...

Consumers want to interact with brands through multiple devices and platforms. The app your brand develops should fit the behavior of your audience and the position of your brand. Social audiences will share content, but don't necessarily like to create it...

Intelligent mobile marketing requires marketers to convince business owners to take the next logical step in mobile development. Along the way, owners and marketers are forced to make decisions about the mobile concepts that are most beneficial to the company right now. Those concepts fall into three broad categories, each with its own advantages and drawbacks: mobile-friendly sites, mobile browser specific sites, and platform-specific applications...

A recent joint venture announcement between mobile behemoths AT&T and Verizon (with T-Mobile in the mix too)...

iAd and the launch of the iPad and the iPhone 4 have been a major catalyst for the (mobile) industry. Now that mobile is becoming a material portion of Google's advertising revenues is a strong sign of a rapidly emerging channel...

For many, the thrill of a deal is psychologically compelling but the older methods of redemption are not. Getting rid of the cards (keychaing fobs), ecoupons, targeted offers and using smartphones does make sense...

General consumer apathy and implementation costs are cited as reasons and mobile is offered as the better solution...

According to new Nielsen and Mobile Marketing Association reports, mobile ads are being notices and acted upon...

The introduction of iAd has been good for the mobile advertising world by reinforcing it as a branding medium but iAd is not for everyone...

Alan explores the "why" behind jumping on the app bandwagon and outlines points to consider in developing branded apps...

Carefully consider the risks associated with getting out of the gate early with an app that misses the mark... Our audience demands substance over stunts, and the competing brands covet audience loyalty...

Mobile online shopping tripled from 2008 to 2009 and is scheduled to increase again in 2010...

74% of online retailers have or are developing a mobile strategy driven by the popularity of consumer apps...

Mobile coupon spending was $90 million in 2009 and is expected to hit $6.52 billion in the next four years...

Nielsen predicts half of all wireless devices will be smartphones by the end of 2011...

Mobile video revenue to double by 2014 - August 9, 2010 by Greg Bardsley...

The mobile media landscape is primed for accelerated growth. Smartphone sales are predicted to lead the way, accounting for nearly half of worldwide sales by 2013. Mobile consumers around the world weigh in on the features, functions and data applications they find most desirable. The key driver of mobile growth is good devices and fast, affordable data. Understand what vehicles are most effective in reaching consumers...

Offers that have an instant impact appear to resonate with smartphone owners...

70% of [smartphone users] are new to the market... They didn't know what they wanted until it was put in front of them...

Offers that have an instant impact appear to resonate with smartphone owners...

Consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant...

More than 40 percent of iPhone owners reported browsing the web more often on their phones than their PCs...

Using mobile marketing at point of sale is a great way to engage consumers at their critical decision making point. In this article, we cover the selling points of in-store mobile marketing and drill down into five of the most promising tactics: product information, driving traffic to stores, loyalty programs/mobile coupons, campaign extensions, and brand utility...

Google's Android platform will inch past Research In Motion's BlackBerry operating system as the world's second largest smartphone platform this year--and will only keep growing from there, according to a new report from research firm Gartner...